New Balance recently unveiled the "Uni-ssentials" collection including the "reimagined" popular XC-72 sneaker. For this purpose, New Balance worked together with artist Denise Rudolf Frank and One Off Any to create 20 limited-edition wooden boxes, each uniquely hand finished with her explosive and colorful handwriting.
Denise Rudolf Frank, born 1993 in Vienna, studied painting at Central St. Martin’s, London and the Academy of Fine Arts in Vienna. Her expressions are a passionated plea for interpreted joie de vivre and concentrated zest for action. Through her powerful and sensual handwriting, she seeks touch to profound, simmering impulses and brings them to the surface; a process both deeply personal and cathartic. In her practice, she becomes an energy centre that seeks friction with personal and social conventions, rules and established structures– with her temperamental charm and painterly density she dreams her very personal view of the world.